Case Study: Vintage Computer Festival

Organization: Computer History Museum
Duration: August 2025


How do you take an event to the next level? Having the right content partner is key, but so is a multi-channel marketing effort. We created a two-week digital ad campaign for the annual Vintage Computer Festival at the Computer History Museum. The result was a record-breaking attendance day.

75%

year-over-year attendance increase for the event

76%

year-over-year revenue increase for the museum store

Our Strategy

  • Although we had a tight budget, we targeted two channels where we’ve seen past success (Reddit and Instagram).

  • Once we found the short video that our audiences reacted to best, we threw all our budget behind it. Don’t overthink or over-test creative in short campaigns, once something resonates, stick with it!